Sales Manager

Company: Sugarbush Resort
Location: Randolph
Posted on: January 21, 2026

Job Description:

Please note, this position is located at Sugarbush Resort in Warren, VT Year Round RESORT OVERVIEW: Sugarbush Resort is a year-round destination offering some of the best skiing and riding in the east, an award-winning ski school, golf, discgolf, an array of dining venues, and a fully appointed Health and Recreation Center. Do you want to join an all-star team dedicated to delivering an unparalleled guest experience? Make this your best season yet by joining the team at Sugarbush and taking advantage of everything, Vermont has to offer. BESIDES GETTING PAID TO WORK AT AN INCREDIBLE RESORT, WHAT'S IN IT FOR YOU? : Free skiing riding privileges at Sugarbush and across the family of Alterra Mountain Company resorts for all eligible employees and their dependents. Free or discounted IKON pass. Golf perks along with health & recreation center membership for eligible employees and their dependents. Vacation and sick time for eligible employees to rest, relax and recharge. Generous discounts on food & beverage, apparel, and outdoor gear. Medical, dental, vision, life, AD&D, short term & long-term disability insurance, EAP, HSAs, FSAs, and more. 401(k) plan with generous company match. Paid parental leave of up to 6 weeks for eligible employees. Employee housing (subject to availability). POSITION SUMMARY: The Sales Manager's primary function is to drive year-round group sales and revenue growth for Sugarbush across the following market segments: Social (non-wedding), Military, Educational, Religious, and Fraternal (SMERF). In addition, the Sales Manager will be responsible for developing and managing Tour & Travel business, including both domestic and international group markets. The Sales Manager will manage all sales activities from lead generation, inquiry lead management, customer needs assessment, client presentation and site tours, through finalizing and closing the sale. Candidate will maximize revenues with a thorough business analysis, identifying key and peak dates, incremental product offerings and recreational activities. This is a full-time year-round position with a pay range between $50,000-$55,000 plus commission. RESPONSIBILITIES: Develop annual business plans in collaboration with the Director of Sales outlining key activities, strategies, and goals to drive growth and exceed sales targets within the corporate market. Maintain an effective balance between proactive sales prospecting and essential administrative responsibilities, including preparing contracts, proposals, reports, and CRM (Delphi) utilization. Document all leads, sales conversions, and lost business in Delphi, ensuring all client correspondence and activities are accurately managed and tracked within the database. Develop and maintain a database of qualified leads through referrals, networking, business development efforts, and proactive outreach to meeting planners and industry vendors. Coordinate a seamless transition from sales to the operations team by communicating all event details clearly, accurately, and in a timely manner. Collaborate with fellow sales and operations team members, as directed by the Director of Sales, to maximize overall team productivity and effectiveness. Create and deliver effective proposals, presentations, and RFP responses by identifying and qualifying client needs, budgets, and key requirements Monitor competitive activity by gathering and analyzing current marketplace information on pricing, products, promotions, and sales strategies. Conduct regular outbound sales calls and in-market visits to build relationships, generate leads, and drive new business within key corporate and group segments. Maintain a strong in-market presence through regular client outreach, sales calls, and participation in local and regional networking events to maximize group and corporate sales. Additional duties, account management and responsibilities as assigned. QUALIFICATIONS: Must be proactive, self-motivated, and enthusiastic, with a strong drive to achieve results. Demonstrated ability to work collaboratively within a team while also thriving independently. Excellent communication, interpersonal, and relationship-building skills. Extensive knowledge of sales strategies, customer engagement, and lead generation techniques. Strong computer proficiency, including Delphi, Microsoft Office (Excel, PowerPoint, Word, Outlook) and Salesforce. Effective project management skills with the ability to manage multiple priorities, meet deadlines, and collaborate across departments with minimal supervision. Sugarbush Resort is an Equal Opportunity Employer An offer of employment may be contingent upon the results of a background, MVR, or criminal records check

Keywords: Sugarbush Resort, Weymouth , Sales Manager, Sales , Randolph, Massachusetts